WtsToolKit helped us find cold target audiences online easily. By not needing to pay advertising fees to Meta and Google, this strategy helped us lower marketing costs by 30% and increase the number of customers by 25%.

5.0

Business

Cleaning service
for business

 

Use Case

B2B Cold Outreach

 

 

Result

lower marketing cost by 30%, increase number of customers by 25%

WtsToolKit helped us find cold target audiences online easily. By not needing to pay advertising fees to Meta and Google, this strategy helped us lower marketing costs by 30% and increase the number of customers by 25%.

Business

Cleaning service for business

Use Case

B2B Cold Outreach

Result

 lower marketing cost by 30%, increase number of customers by 25%

How is it achieved?
Step 1

Extract target business details from Google Map

We used the Google Map Data Extractor feature in WtsToolKit to download targeted business data from the targeted geo-location.

For example, we were targeting cleaning services for dentists, so we exported all dental clinic details in the entire city, including their business name, office hours, email address, phone number, address, website URL, and more.

Step 2

Extract target business details from social media

We used the Social Media Data Extractor feature in WtsToolKit to download more targeted business data from social media, including Facebook, Instagram, Telegram and LinkedIn.

For example, we targeted all dentist’s LinkedIn profiles and downloaded their email addresses and phone numbers.

Step 3

Extract target business details from website

We used the website data extractor feature in WtsToolKit to download more targeted business data from websites. The tool scans all targeted web pages and exports all email and phone numbers on the website.

For example, we targeted some online catalogues of dentists and dental association’s websites for the data.

Step 4

Filter phone number

Then, we used the WhatsApp number filter feature in WtsToolKit to filter all the phone numbers collected. Phone numbers without an active WhatsApp account will be filtered out, leaving a list of phone numbers that can be reached via WhatsApp.
Step 5

Prepare a tailor-made package

All WhatsApp mobile numbers collected are targeted businesses’ customer service WhatsApp or their decision makers’ WhatsApp.

We designed an attractive offer of our service tailored to their industry's specific needs.

For example, a cleaning service tailored for dental clinics includes medical trash removal services.

Step 6

Send bulk messages

We used the bulk messages sending feature in WtsToolKit to send promotional messages to the target cold audience.

As this is a cold outreach, we started with a very friendly inquiry to start the conversation first. Usually, it is to inquire about their business so they won’t block us immediately.

After a while of warm-up, we provide them with an attractive offer of our service that is tailored to the specific needs of their industry.
Step 7

Make use of other collected data

Apart from the WhatsApp mobile number collected, we have also extracted a lot of different business data of our target customer, which includes their phone number without a WhatsApp account, their email address, and their physical address.

First, we sent bulk SMS to their mobile numbers without WhatsApp.

Second, we had our sales team call their landline numbers.

Third, we sent a bulk email to their email addresses.

Lastly, we sent physical leaflets to their physical addresses.

As these contact details are very targeted, the accuracy of this marketing strategy is even greater than placing Facebook ads or Google ads online, while we cannot be sure if the ads are shown to the correct audience.